I have no doubt that online video marketing is where it’s at. Why is that? Studies and stats prove that video works! Forrester Research found that videos are 50 times more likely to receive an organic first page ranking than traditional text pages. Is that impressive, or what?!
What makes online video attractive to businesses? Making videos and posting them online is fairly inexpensive. And, online videos stay online forever; spend the money to record once now, and your video may still get views years from now.
Social media sites and video go hand-in-hand with most sites encouraging video posting and sharing. Viral video opportunities are endless when you use the right strategies.
Are you new to video, or have been thinking about taking a giant leap? Here are some tips to get you started on the right foot:
Six Tips to Optimize Web Videos
Follow these tips to make sure your videos reach your core audience and get the views they deserve.
#1: Title Counts
Like a headline for a blog post, video titles pull powerful traffic. for two good reasons; a great title can instantly grab a viewer’s attention and when you use the keywords in your title, you are more likely to show up on search engines for your topics. Remember Google owns YouTube: why do you think videos appear near the top of search results?!
#2: Content is King
Think about your ideal viewer. What will they find valuable? What can you teach them? “How-to” videos are successful because they offer great value to your viewer, and also showcase your knowledge and skill, thus positioning yourself as an expert. THAT is how you can grow your brand.
Keep videos short. The average YouTube video is right about 2 minutes. No matter how good your content is, it won’t matter if your video is too long and you lose your viewer’s attention.
#3: Show a clickable URL
Take advantage of the different editing features. like adding a text box to your video where you display your website address with an active hyperlink. Make your video clickable when you post it, too!
#4: Video Branding Opportunities
Brand your videos with a company logo displayed somewhere on the screen. You can do this at all times, or during key times in your video
#5: Provide an HTML link
When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity.
#6: There is more to the web than You Tube
Most people post their videos on YouTube. Be sure to embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience and provide links back to your content and your website- you get double-duty for that!
Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This pushed your video UP in Google search results!
BONUS: Supercharge Your Videos
Make sure your video stands out above all the clutter and give your videos an extra boost.
- Create a Campaign: Think beyond stand-alone videos. Create a series of c videos and publish them regularly. This creates great synergy around your content, and allows you to build upon your brand identity with each new release.
- Include a Call to Action: ALWAYS tell viewers what you want them to do: sign up for your newsletter, go to a specific website, leave a comment about your video or visit your blog or website. If your video is compelling, take advantage of it!
- Don’t Make an Overt Sales Pitch: Rise above the crowd by making your pitch less of a sell- and more of a value proposition: use your video to define a problem, discuss solutions and support others—when you combine the three, your video will attract the right following and generate natural results.
One More Thing
Be sure to pay attention to details as you create and publish your videos:
- Optimize your videos. Use keywords in your videos’ titles, descriptions, and tags.
- Make your website text pages into a kind of “Google map” to help search engines figure out what your videos are about. Embed videos into text pages on your site that are relevant to your video.
- Use search phrases, as well as search words. For example, instead of using “cakes” as a keyword for an organic bakery, use “cakes with organic frosting” for a better chance of rising to the top of search results.
With some thought, and attention to details, you can have stellar videos that work harder for you every step along the way.
Special thanks to and article by Amy Porterfield that generated this discussion