No matter where you live, you hear many times that it’s all about location. You can choose to have a big house with land far from the main area in the city, or a smaller apartment in the happening hot spots. You can have a tiny restaurant in the LoDo, serving 1,000 people a day — or a bigger place outside of the city, with less access to customers.

So location is everything for retail and restaurants – but switching industries, let’s talk online video.

What is the most important thing when building a video strategy?

Is it the number of videos you have available on your site? 100, 1,000, 100,000?

Is it the CPM you can get when selling videos? $7, $15, $30, more?

Is it your SEO capabilities to drive organic audiences from search to video pages?

Is it your supporting YouTube channel? Number of subscribers?

When thinking about starting to build a video business, it’s similar to choosing a place for your restaurant. Location is everything, and having people know you have food for them to eat can make or break your business.

No people = nothing to work with, slow growth.

Some people = something to work with, still risky, but a chance to succeed.

Video is going to be a big part of our future for at least two main reasons:

(1) Display is tanking — it’s only responsible to build future CPM alternatives

(2) Web traffic is shifting to the mobile Web, and we need all the help we can get to monetize that. High CPM video traffic can definitely help.

My advice? Start as early as you can to get a handle on your video strategy. Publishers who watch their competition winning video while they don’t may face financial disadvantage that can affect their success.

Start by prioritizing tasks that can help educate your audience that you’re a video business, even if it’s a little restaurant in the Village to start 🙂

What do YOU think? Share your ideas here- and as always, feel free to email or call me, and I am glad to talk through some thoughts with you! Remember- advice is always FREE!

Re-posted from Adam Singolda