CONGRATULATIONS! You have decided to use VIDEO marketing on your website, YouTube and other distribution platforms. Now you can begin the search for a suitable video production company. There will be many companies suited to your requirements, but the following suggestions will help you to narrow down the scope to a shortlist of potential candidates.
Where to look
Generally, the safest option is to select by recommendations, since a satisfied customer is testament to the quality and service a company provides. You may have seen videos that you like which are similar to what you want and be able to find out which company produced it. Online directories may list video production companies and related businesses and services. In Colorado, you can use the on-line Colorado Production Guide, and search by many categories from independent producers – to full-service in-house companies. You will still have to choose one company to work with, so here are some things to consider.
This guide should help you understand the types of video and the services required for your professional video production. With this knowledge, you can judge how suitable a particular company is based on whether they have skills and experience in the right areas and for the type of video you want.
Experience with your industry
In order to produce the best possible video for your company, a video production company really needs to understand your business – your core values, what sets you apart from others, and your customer base. Experience in your industry can therefore be an invaluable quality, as it should mean that the company already has a lot of this understanding.
Portfolio and sample work
Thanks to advances in technology, you can probably see a video production company’s portfolio on their website. In any case they should be able to provide you with samples, and this can be more useful, since web-based video is usually highly compressed, and if your video is not intended for use on the web you will want to see what the company‟s work looks like on a TV screen or projector. When looking at samples of work, you should easily be able to assess the quality of the production in a number of ways like the technical quality of the video and sound. Don’t forget to think about how the videos make you feel – it may seem a bit strange but a large part of the effectiveness and ultimate success of video is the emotional response it evokes.
In this current climate, it is important to make sure that a company is solvent and has the ability to survive. You don‟t want a company going bust midway through your video project. How long has each prospective company been in THIS business, in the same location, working with similar clients?
A video production company should be able to provide you with a list of satisfied clients who you can contact. Talk to the referees about the company’s services and delivery, and find out what they are like to work with on a practical, day-to-day basis. Did they help developing the concept for the video, and suggest way to make it more effective? How did they organize and manage the production process, in particular the actual shooting? Having a good working relationship with your designer will make the process much easier and result in the best outcome, so take the opportunity to get honest opinions. This is particularly useful if the referees companies are similar to yours.
Call the references, meet the companies and get Quotes and estimates- budgets. Be sure to know what happens when you make changes to the project along them way – how much is included and how much will generate additional costs. Get a contract and start your production.
I know it sounds like a lot of work, but you will be happy with the resulting videos- and the marketing results you achieve through online video!
Call me with questions, ideas and suggestions- I am here to help!