You did ALL the right things- research, prep, hired a professional company and made some AWESOME web videos. What do you do now?
When people think of online content marketing, typically the first things that come to mind are articles, blog posts, and email newsletters. However, there is another form of content marketing that can very powerful if executed properly, and that is video marketing. YouTube is the second largest search engine, after Google. People are watching videos! Videos can attract a different audience, one that might not want to take the time to read a white paper or an article. Video marketing certainly isn’t just for B2C businesses. If you are in a B2B industry, do you speak at conferences, give guest lectures, or hold training or consulting sessions? RECORD IT! All of this is great material that can be edited down to short two to five minute segments that people can watch at their leisure, since they are more likely to watch one five minute video a day than spend an hour watching one. The point is, video provides a great opportunity for marketers to take advantage of, and as long as you are incorporating video marketing into your strategy you should keep SEO in mind. Here are 3 tips for video marketing:
Submit to a Variety of Sites
YouTube is obvious and you should definitely post there, but don’t forget about all of the other sites. Websites like Vimeo, Meta Café, Break, and Daily Motion all offer slightly different variations of video sharing services. It’s possible that there might even be a video sharing site that is specific to your industry. Videos can also be added to your own website, but it’s important not to go overboard. Video can affect page load time so keep it to one or two important videos if you are going to use this strategy.
Optimize
Upload the video to multiple sites and create different titles and descriptions for each making sure to get targeted keywords in there. It’s also a good idea to include a business phone number. That way, someone can easily contact you for more information. It also helps for local search purposes.
Promote
What good are your videos if people don’t know that they exist? It will take time for them to rank organically in the search engines, so why not do a promotional push to get people to see them now? This is especially important if the content is time sensitive. After submitting to multiple sites, promote the videos on your blog, on social media, and in newsletters.
Videos can be great marketing tools, but they shouldn’t replace other forms of content marketing like blogging and article writing. Videos should work to simply enhance your content marketing and link building portfolio.
Have some other tips to share? Let me know!