Video Marketing Video appeals to auditory and visual learners. Not everybody enjoys reading, especially on a computer screen. Readers have had years of “training” in watching television, they are exemplary viewers. Watching video online is not much of a jump. … Read More
Here is an interesting observation: I emailed several folks who posted stories about, or relating to, Kellogg’s huge success following their continued marketing during the Great Depression – to find MORE stories about other successful companies who did the same. … Read More
Author: Dane Frederiksen, used by permission Video can be an extremely effective tool to explain a complex topic. The real power of video is that it can engage several aspects of the audience’s mind at once: the senses of sight … Read More
Why are companies so quick to cut back when trouble hits? The answer has something to do with a famous distinction that the economist Frank Knight made between risk and uncertainty. Risk describes a situation where you have a sense … Read More
Let’s try a different take on this question, and cite some examples of what happens to companies that continue to market and push forward during uncertain times, vs. those that use uncertainty as an excuse to cut budgets and pull … Read More