Who DOESN’T need 7 to 13% more email opens? Yes, we ALL do… so anything that will get your emails opened and read is a good thing.
I am not suggesting that you use the word “VIDEO” in your email subject lines as a bait-n-switch. But you CAN use it as a teaser, and then deliver on your promises.
Be sure you use your video wisely: high-quality production value, call to action, tout your benefits and sell your services to clients and prospects alike. Launching a new product? Show it off. Offering a new service? Tell me about it, and why you are offering it now. And don’t forget about WIIFW!
Need help? Give me a call or shoot me an email.
And please share* YOUR ideas with us, too.
*-email them to me and I will include the. Let’s keep the SPAM down!