Video appeals to auditory and visual learners. Not everybody enjoys reading, especially on a computer screen. Readers have had years of “training” in watching television, they are exemplary viewers. Watching video online is not much of a jump.
Video increases audience engagement. An ordinary text-and-images web page encourages skimming and scanning.
On the other hand, video demands that you sit and pay attention for the duration of the video – providing what you are sharing is watchable. Be careful here, too long and your viewers will be cooking dinner and listening rather than watching and engaging.
Video can forge familiarity and trust. It’s easy to hide one’s identity on the Internet, but not when you’re talking to your audience via video. They can see you, hear you, see your environment, and observe your body language. Be sure you are ready for prime time!
Viewers feel they know you better after they’ve seen you on video. This develops liking and trust much easier than plain text and static images can.
Video is more effective for certain messages. Have you ever tried explaining how to use Hootsuite to somebody over the telephone? Or via Email?
Sometimes, the best way to teach a skill is by demonstrating it. Video allows you to demonstrate various tasks, from how to change a tire to how to send pre-scheduled autoresponder messages.
VIDEO is one of the most powerful forms of communications ever developed- and when coupled with the trackability and instant gratification aspects of the web- you simply cannot lose!
*excerpts from For Bloggers By Bloggers, check it out!