What is an Online Video Worth?

It has been said that a PICTURE is worth a thousand words. So what then is an online VIDEO worth?

Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com give this idea; “Online video advertising is central to our business. For this past August, our revenue was up 48%. Our videos were viewed 94,000 times during that month alone. Overall traffic to BBQGuys.com is up 20% from last year.”

Another source says, “ We’ve been so successful on YouTube that we are now planning to extend our YouTube presence to our SportsmanGuys brand and beyond.”

Troy goes on to add, “For us, video is our secret sauce. If a picture is worth a thousand words, then a video is worth a million!”

And REEL SEO adds, “Actually, video on YouTube is equal to 27 Million words… 15min=900 seconds. 30 frames per second (or is it less) X 90 seconds = 27000 frames. 1 picture (frame) = 1000 words. Therefore – YouTube Videos – worth 27 million words. Cool, huh?” I know, a 15 minute video on YouTube would have to be pretty darned awesome!

So I guess it depends on your point of view, and from where in the trench you are looking- but VIDEO is clearly worth MILLIONS more than a simple picture! That makes me wonder why EVERY business is not using VIDEO? It can’t be the COST, because companies like ours make video very affordable.

It also can’t be a difficulty issue, because companies like ours make video EASY- we do all the heavy-lifting and you get the results of our labor!

So, then- WHY aren’t YOU using VIDEO in your business marketing and promotion? Shoot us some comments and ask some questions here- because we are here to help!




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